Thursday, 28 March 2019

DairyPure? Serves Up Innovation in Cottage Cheese Category with Launch of DairyPure Mix-ins?

Back to all newsroom
Thursday, 28 March 2019

New Campaign Supports the Simplicity of “Mixing in the Good Stuff”

DALLAS, March 28, 2019 /PRNewswire/ —?DairyPure?, a Dean Foods Company (NYSE: DF) brand, has tapped into consumers’ desire for portability and unique flavor profiles with its?DairyPure Mix-ins??line of cottage cheese. DairyPure Mix-ins launched last year with four fruit flavors: Blueberry, Peach & Pecan, Pineapple, and Strawberry & Almond, and now expands the line to include Blackberries & Granola, as well as two new savory flavors; Creamy Jalape?o & Tortilla Strips and Sundried Tomato & Croutons. DairyPure Mix-ins is a low-fat, high-protein cottage cheese product packaged in single-serve containers, making them convenient for on-the-go snacking.?“Mixing in the good stuff” helps set DairyPure apart from competitors with its deliciously unique and bold flavors and textures that complement the already nutrient-rich cottage cheese.

Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8467751-dairypure-cottage-cheese-mix-ins/

“At Dean Foods, we saw an?opportunity to shift the perception of cottage cheese as old-fashioned and provide exciting options in a category that has long suffered from a lack of innovation. Our new line of Mix-ins does just that,” said Joe Reske,?Senior Director, Marketing, DairyPure. “Our campaign highlights the nutritional benefits of eating cottage cheese, as well as the convenience and innovative flavors Mix-ins offers, all aimed at helping consumers maintain an active and flavor-filled lifestyle, while mixing up their snacking routines.”

DairyPure is supporting the launch with an integrated marketing campaign, which includes engaging digital ads, in-store shopper promotions, social media content, and earned media and influencer programs. The campaign’s overall creative theme showcases the simplicity of mixing in the good stuff for a sensational, protein-packed nutritious treat.

DairyPure Mix-ins have no artificial flavors, sweeteners or artificial growth hormones1, and are backed by DairyPure’s exclusive?5-Point Purity Promise?. Dean Foods’ commitment to delivering a great taste experience?comes from decades of making high-quality dairy products. To learn more about DairyPure Mix-ins and to find where to buy it, please visit DairyPure.com/MixIns.

About?Dean Foods?
Dean Foods?is a leading food and beverage company and the largest processor and direct-to-store distributor of fresh fluid milk and other dairy and dairy case products in?the United States. Headquartered in?Dallas, Texas, the?Dean Foods?portfolio includes DairyPure?, the country’s first and largest fresh, white milk national brand, and TruMoo?, the leading national refrigerated flavored milk brand, along with well-known regional dairy brands such as Alta Dena?, Berkeley Farms?, Country Fresh?, Dean’s?, Friendly’s?, Garelick Farms?, LAND O LAKES?2 milk and cultured products, Lehigh Valley Dairy Farms?, Mayfield?, McArthur?, Meadow Gold?, Oak Farms?, PET?3, T.G. Lee?, Tuscan? and more. In all,?Dean Foods?has more than 50 national, regional and local dairy brands as well as private labels.?Dean Foods?also makes and distributes ice cream, cultured products, juices, teas, and bottled water. Over 16,000 employees across the country work every day to make?Dean Foods?the most admired and trusted provider of wholesome, great-tasting dairy products at every occasion. For more information about?Dean Foods?and its brands, visit?www.jiulv.net.cn.

1?No signigicant difference has been showin in milk from cows treated with the artificial growth hormone rbST and non-rbST treated cows.
2?The LAND O LAKES brand is owned by Land O’Lakes, Inc. and is used by license.
3?PET is a trademark of Eagle Family Foods Group LLC, under license.

?

DairyPure Mix-ins savory flavors; Creamy Jalape?o & Tortilla Strips and Sundried Tomato & Croutons

?

DairyPure Mix-ins Pineapple

?

DairyPure Mix-ins Blackberries & Granola

?

DairyPure Mix-ins Blueberry

?

Cision View original content:http://www.prnewswire.com/news-releases/dairypure-serves-up-innovation-in-cottage-cheese-category-with-launch-of-dairypure-mix-ins-300820393.html

SOURCE Dean Foods

Samantha Xenis, sxenis@legendpr.com, 212.292.5279

All the latest from Dean Foods

familyofproducts

Latest news

Find out how we’re fueling lives from the farm to the table.

6 September, 2019
Dean Foods Concludes Strategic Alternatives Review; Focuses on Go-Forward Strategy Under New Leadership...
DALLAS , Sept. 6, 2019 /PRNewswire/ --? Dean Foods Company (NYSE: DF) (" Dean Foods " or the "Company")...
learn-more
6 August, 2019
Dean Foods Announces Second Quarter 2019 Results
DALLAS , Aug. 6, 2019 /PRNewswire/ -- Dean Foods Company (NYSE: DF) today reported second quarter 2019...
learn-more
26 July, 2019
Dean Foods Appoints Eric Beringause as President and CEO
Industry Veteran Brings More Than Three Decades of Experience in Food, Beverage and Consumer Products...
learn-more
23 July, 2019
Dean Foods Company Announces Upcoming Webcast of Second Quarter 2019 Earnings Conference Call
DALLAS , July 23, 2019 /PRNewswire/ --? Dean Foods Company (NYSE: DF) will host a live webcast of its...
learn-more
1 July, 2019
Dean Foods Successfully Increases Availability Under Its Revolving Credit Facility
~ Enhanced Liquidity Provides Financial Flexibility; Supports Business Transformation DALLAS , June 30,...
learn-more
6 June, 2019
Steve’s Ice Cream? Enlists Contemporary Artists To Celebrate Unique And Creative Experiences
Iconic Ice Cream Brand Invites Consumers to Crave the Unexpected All Summer Long DALLAS , June 6, 2019...
learn-more
7 May, 2019
Dean Foods Announces First Quarter 2019 Results
DALLAS , May 7, 2019 /PRNewswire/ --  Dean Foods Company (NYSE: DF) today reported first quarter...
learn-more
2 May, 2019
Steve’s Ice Cream Celebrates Its Craft Roots With Artist-Designed Packaging And Seven New Flavor...
Boston-Born Brand Embraces the Unexpected and Expands Availability Across the U.S. DALLAS , May 2, 2019...
learn-more
25 April, 2019
Dean Foods Company Announces Upcoming Webcast of First Quarter 2019 Earnings Conference Call
DALLAS , April 25, 2019 /PRNewswire/ --? Dean Foods Company (NYSE: DF) will host a live webcast of its...
learn-more
18 April, 2019
Friendly’s Layers Is More Than Just Ice Cream With Launch Of Friendly’s Dessert Cups
A Twist on Individual Ice Cream Treats Makes Dessert Time Even Friendlier DALLAS , April 18, 2019 /PRNewswire/...
learn-more
28 March, 2019
DairyPure? Serves Up Innovation in Cottage Cheese Category with Launch of DairyPure Mix-ins?
New Campaign Supports the Simplicity of "Mixing in the Good Stuff" DALLAS , March 28, 2019 /PRNewswire/...
learn-more
28 February, 2019
Friendly’s Celebrates Mini Indulgences With The Launch Of Friendly’s Cake Singles
Convenient Individual Ice Cream Cakes Make Anytime Dessert Time DALLAS , Feb. 28, 2019 /PRNewswire/ --?Friendly's...
learn-more
27 February, 2019
Dean Foods Announces Fourth Quarter And Full Year 2018 Results
DALLAS , Feb.?27, 2019 /PRNewswire/ -- Dean Foods Company (NYSE: DF) today reported fourth quarter and...
learn-more
26 February, 2019
Dean Foods Explores Strategic Alternatives To Accelerate Business Transformation
DALLAS , Feb. 26, 2019 /PRNewswire/ --? Dean Foods Company (NYSE: DF) today announced the Company has...
learn-more
13 February, 2019
Dean Foods Company Announces Upcoming Webcast of Fourth Quarter and Full-Year 2018 Earnings Conference...
DALLAS , Feb. 13, 2019 /PRNewswire/ --? Dean Foods Company (NYSE: DF) will host a live webcast of its...
learn-more
17 January, 2019
Dean Foods Names Jeff Dawson SVP, Chief Accounting Officer
DALLAS , Jan. 17, 2019 /PRNewswire/ --? Dean Foods Company (NYSE: DF) named Jeff Dawson as its Senior...
learn-more
View the newsroom

We’re proud to support national organizations that are nourishing children, promoting animal welfare, and helping in times of disaster.

White papers
farm